Jason Krugman Studio
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IBM Watson Sculpture

 

behind_the_scenes

Krugman Studio collaborated with Christo Holloway and Ogilvy to create a constellation LED sculpture for IBM Watson's print and digital ad campaign in Winter 2016. The sculpture is an eye made out of stars constructed with painted brass tubing, sandblasted acrylic spheres and LEDs. Super-fine wire chases through the interior of the structure. Sections of it are individually dimmable allowing for dynamic effects during filming and for still photographs. The artwork is now on display at IBM's offices in Manhattan.

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© Jason Krugman 2017